Hi, I’m Alex Brackett
DIGITAL PRODUCT DESIGNER
UX • UI • GRAPHIC DESIGN
ABOUT
With over 10 years of experience in digital design, I provide the passion and experience to create quality products.
Since February 2018 I've been hard at work designing products for small businesses at Facebook in Menlo Park, California.
FROM SKETCH TO LAUNCH
EXPLORE
Determine IA & user flows using low-fidelity renderings
BUILD
Create UI elements & interactive prototypes for user testing & feedback
ITERATE
Gather information with BI tools to analyze & enhance usability
RECENT WORK
Nextplus
Principal Designer
A global telecommunications app for iOS and Android with over 750k DAU's. As principal designer, I created all aspects of Nextplus: wires and prototypes, logos and style guides, from front to back.
textPlus
Senior UX/UI Designer
A mobile texting and calling app with over 58 million downloads and over 850k DAU's. This was a major redesign effort, known as textPlus 2.0 by the team. We created a forward thinking unified inbox and added calling worldwide.
Melody
Principal Designer
A social media platform enabling users to follow artists and create collections called Drops. Share "My Favorite Beatles Songs", "The Best Summer Jams" or discover other Drops, creators and new artists.
Hireskout
Principal Designer
An end to end machine learning application for hiring, retention, and employee engagement. Taking the guesswork out of hiring, solving the ~1/3 failure rate at 6-9 month retention with new hires as well as providing better tools to match and get hired at a job that's the best fit.
OTHER PROJECTS
Mend
UI Design
Mend App
Mend is an app for post break-up recovery. A personalized coach guides the user through a conversational UI, prompting them to write journal entries and take training courses that provide various methods of recuperation. I took their old UI and revamped it with a refreshed brand color palette, typography and iconography. Get it now on iOS here.
Rumr
Branding
Rumr
Rumr is an app for anonymous group texting available on both iOS and Android. They came to me looking for a mascot with a brief that was short and sweet, "purple panda". I spent a week researching every panda illustration I could get my hands on and began sketching pandas that were distinct to their vision. The result was awesome and became the logo for Rumr and their app icon. We also created a sticker set to use as reactions in the app. Check out the write up at techcrunch here.
Yoo N LA Magazine
Creative Direction & Layout Design
Yoo N LA Magazine
Yoo N LA Magazine was a side project I worked on as Art/Creative Director and Layout Designer. The magazine focused on up-and-coming Los Angeles based artists, musicians, entrepreneurs and events. It came out bi-annually and was print to order via MagCloud. This project holds a special place in my heart as I learned a ton about Adobe Photoshop and Indesign, spending late nights after work creating layouts working with my small team of designers. This project also helped lauch creative careers for all of my friends involved.
Headquarters
Branding & Graphic Design
Headquarters Clothing
Headquarters is a clothing line started by two friends of mine out of Los Angeles, California. "Where's Your Headquarters?" is their mantra, targeting the self-made individual. I designed their logo and various graphics for clothing.
Butterflies & Birch
Branding
Butterflies & Birch Vintage Rentals
Butterflies & Birch is a vintage furniture rental company based out of Los Angeles, California. They rent vintage furniture and accessories for various occasions. They needed a logo that exemplified their vintage and elegant aesthetics that also had a modern edge. I sketched various monograms of the "BB" and loved the discovery of displaying them mirrored to make a butterfly. The brand colors are sepia toned, evocative of aged paint and photographs. The client loved the result.
Various Graphic Work
Graphic Design
Various Graphic Design
Various graphic design completed for both personal and professional projects.
LET’S WORK TOGETHER
LET’S BE FRIENDS
Menlo Park, California
Proudly built by Alex Brackett © 2016